Why is it critical to establish a brand? The public's perception of a firm and its products is determined by how it establishes its brand. People's perceptions of a company's name, story, logo, and marketing efforts can all be influenced by successful brands. In many circumstances, a product's brand is just as significant as its quality and price. People who purchase a product are also purchasing the lifestyle that the thing represents. The public will recognize a company's products or services more easily if it produces an exciting and memorable brand, and they will have...