How to increase your assertiveness in 5 methods Assertiveness is an important personal quality to have in all parts of life, but it is especially important if you want to succeed as a company owner. Is it possible to say no without feeling guilty? Can you express yourself freely and create personal limits with others? This is the key to being aggressive in any scenario and sticking up for yourself and your viewpoint without feeling self-conscious. The more clear you are in your head about what you want and where your limits are, the easier...