5 Tips for Rewriting Content Without Sacrificing Quality
Take heart if your team is having trouble producing new content week after week. There’s a tried-and-true method for getting amazing outcomes with minimal effort.
I’m referring to reusing and reworking material that you’ve already created. This entails repurposing old articles to create useful, fresh material, rather than starting from scratch every time someone puts pen to paper.
Rewriting material does not imply just changing a few words and republishing it. (That’s a whole other technique.) When rewriting material, you’ll want to take your original article’s fundamental concepts and give them a new twist. Here are a few simple ways to do so.
1. Create a single summary post by combining many related topics
Maybe you’re an accountant who’s published many blog posts about how to be ready for tax season. Alternatively, you might be a lawyer who has been blogging about the progress of a significant legal issue. Take the most important points from each post, summarize them in a paragraph, and create a whole new article like “Top Tax Season Tips” or “What Every Business Needs to Know About the OOO Law.” (You may have noted that this technique is the polar opposite of Tip 1.)
2. Create a sequence of separate content items from a list
How often have you come across blogs or stories with headlines that contain a number? Isn’t it countless? This formatting method is widely used, yet it remains effective. Numbered lists in articles assist readers organize and remember the information you’re giving.
So you or your team could have already published articles like “7 Ways to…” or “7 Reasons to Invest in…” If that’s the case, you’ve laid the groundwork for seven new pieces.
Make a unique article out of each point on your list. This allows you to build on and expand on your thoughts while displaying a thorough understanding of the subject. To make each blog article more meaningful, consider including background material or case studies.
3. Update an old post to appeal to a new reader
While the sectors we serve face many distinct difficulties, they also face many of the same ones. Consider the most prevalent issues among your clientele. Could you adapt an article that is aimed for your non-profit customers, for example, to speak to comparable issues encountered by the small companies with which you work?
You’ll be able to target a wider selection of publications with minimum extra work if you have an active media outreach campaign. Replace the tales, experiences, and facts with your own, and you’ll have a fresh blog article ready in no time.
4. Add new information to an old post.
Despite the fact that the world is changing at a breakneck rate, many challenges confronting professional services businesses, such as company development and staff retention, remain constant. That implies a blog article you published three years ago might still be useful. Examine older pieces to see if they can be updated with new data and case studies to keep readers engaged in the present.
For the foreseeable future, professional services businesses’ marketing strategies will rely heavily on high-quality content. Learning how to rework material without compromising quality is a talent that will serve you well for many years.
5. Make a whitepaper or a guide.
It may appear hard to condense a blog article into a single paragraph – there is simply too much essential material to exclude. If that’s the case, try compiling a collection of related blog articles into a useful guide or white paper. Review and modify the content you already have, then add transitional text to make the pieces flow smoothly together. Finally, create an introduction. Then put it all together in a bundle.
Hire a designer to create a cover and a professional layout if you want it to appear excellent. You may distribute the guide to clients and prospects, save it in your online library, or use it to grow your email list by placing it behind a registration form. You may also distribute hardcopies of your guide as a reminder of your expertise if you have a speaking engagement or sponsoring event coming up.
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